Bazaar: Rewriting B2B Commerce in Pakistan
How Saad Jangda and Hamza Pervez are digitizing Pakistan's $100B informal retail market
Fatima Ali
Pakistan's retail market is worth over $100 billion, yet 95% of it operates through informal channels — small kiryana stores that rely on handwritten ledgers and phone calls to distributors. Bazaar is changing that, one store at a time.
"We didn't just want to build an app. We wanted to fundamentally transform how commerce works in Pakistan's heartland."
— Saad Jangda, CEO, Bazaar
The Journey
Founded
Saad and Hamza leave their corporate jobs to start Bazaar from a small office in Karachi.
Seed Round
Raises $1.3M seed round from Y Combinator, Fatima Gobi Ventures, and others.
Series A
Closes $30M Series A led by Tiger Global, the largest Series A for a Pakistani B2B startup.
Series B
Raises $65M Series B, reaching 100,000+ stores on the platform.
Expansion
Expands into 50+ cities across Pakistan with 150,000+ registered stores.
The insight was simple but powerful: Pakistan's millions of small retailers were being underserved by traditional distribution channels. Bazaar built a mobile-first platform that lets shop owners order inventory directly from brands and manufacturers, eliminating middlemen and reducing costs by 15-20%.
"Every kiryana store in Pakistan is a small business owner with dreams bigger than their shop. We're giving them the tools to compete with the big players."
— Hamza Pervez, Co-founder, Bazaar
With over 150,000 stores on the platform and partnerships with 500+ brands, Bazaar has become the backbone of Pakistan's digital retail revolution. The company is now eyeing expansion into Bangladesh and Southeast Asia, where similar dynamics exist.